Local SEO

Local SEO Fort Lauderdale Call: (954) 895-2555

Local SEO is a great way to get more exposure in your home town or city. Who still uses the Yellow Pages? No one. Google is it. They are always fine tuning their local search results. Every now and then Google will release an update that improves search results in your city, town and even your neighborhood. A blessing for local businesses and it’s getting better all the time. As someone who builds and maintains websites for a living,  optimizing content is hugely important to the success for any online business owner, you just have to put time into it.

Here are a few tips for optimizing your site. Just remember to become the person who is doing the local search. If you are good at figuring out what others are searching for then your website should reap the benefits of local SEO optimization.

Local SEO Tips:

  • When optimizing your website for local SEO, think local only.
  • Network with other groups and communities with similar interests. Facebook and other social media platforms are great for this. 
  • Think about all the possible search phrases and keywords your visitors and competitors are using.
  • Go over your titles, descriptions carefully.
  • All of your images should have ALT tags containing keyphrases surrounding your business locally.
  • Become your potential customer.

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Beaver Builder

I’ll start this post by saying, I’ve been using Beaver Builder for almost 4 years. The reason, it’s easy to use and more stable than many others. Beaver Builder is a great page builder definitely worth taking a look at in 2019. I use it all the time. So I encountered a few small issues and would like to share the fixes with you. So let’s start with Beaver Builder hanging during page Saves. This sometimes happens if the page contains custom scripts. I was trying to upload a sign up page that had MailChimp embed for code in it. The page would get stuck in the Save state just to find out nothing was saved. Knowing how important the browser environment is to Beaver Builder I decided to restart Chrome. Bingo! Restarting the browser fixed it.

The next issue I encountered was a very minor hit in performance. Beaver Build runs amazing 99% of the time. Which means 1% of the time you might notice a decrease in performance, especially if you are a heavy user. When this happens simply restart your browser. That’s it. Once you understand how BB works, you’ll notice a browser restart will fix most issues.

For the average user performing light day to day page or post edits, you will probably never see either of these issues. If you do, restart your browser and this should fix the issue. For testing purposes, I typically flip back and forth from Chrome, Firefox, Safari and Edge.

OfferUp Fake Buyers

By now most of us have herd of OfferUp. A cool brand with a cool way to sell merchandise online. So I decided to try it. After signing up I posted 2 laptops. Both ads had 5 photos, a title and description. After 5 mins of posting I had buyers sending me offers. Cool right? Wrong. I know my ads look good, but that was a little too fast. So I responded to the low ball offers, but no one replied. After an hour my inbox was full of spam from OfferUp’s fake buyer accounts. Must have been 20 fake buyers within an hour. Yuck. Who knows how this company will do, but for now I’m staying away from OfferUp.

Dreamweaver vs. WordPress

This post has the potential to be a monster. Instead, I thought I would just touch on this subject. Dreamweaver vs. WordPress. Even though I started out with Dreamweaver and notepad, I prefer WordPress, these days. I say “these days”, because the way we build websites have changed quite a bit in the last 10 years. I started using Dreamweaver in the late 90’s. WordPress wasn’t around until 2003. When WordPress was released I decided to hop on board. Back then WordPress was not much of a website builder, it was a “Blog” builder. Many of us did not take WordPress serious as a “website” builder because of that. It wasn’t until 2010, I felt WordPress really began to take shape as a website builder and not just a “Blogging” platform. In 2019 WordPress has blossomed into one of the most popular website platforms among professional web designers and marketing professionals.

In 1997, Macromedia came out with Dreamweaver, then it was acquired by Adobe in 2005. To this day (4/2/17), I continue to use Dreamweaver for my much smaller projects and some sand-boxing. I find WordPress is easier for large scale dynamic functionality. Don’t get me wrong, for the right website project, Dreamweaver might be better. When it comes to building websites, everyone has their flavor. With there being so many tools out there to build websites in 2017, I say start out on the easiest platform WordPress. As of 2017, it’s your best bet.

Note: It doesn’t matter which tools you decided to use for your next website project, just as long as you know how to be creative with those tools.